Category
Industry
Fugo
Minimal packaging that packed a punch
A meal replacement smoothie start up brand came to us with a problem that’s a hurdle for every start up brand. How to sit on a packed shelf and demand attention from a consumer who is already overwhelmed by a plethora of options.
The Solution:
A name : FUGO, short for Fuel On The Go, that summed up the product as a grab and go meal replacement smoothie. A sleek minimally designed pouch pack crafted from matte silver paper with a spot laminated Iogo and graphics.
The colours:
Definitely not the predictable food colours you see on the shelf
The result:
Packs that spoke their flavours in a language that was minimal and international, demanding a premium pricing just through the visual appeal of the pack.
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